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SEO対策について - 福岡のホームページ制作/ランチボックス

SEO対策について


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SEOとは？
ホームページをサーチエンジン(検索エンジン)に対して最適化することを言います。
【seo 検索エンジン最適化】とはYahooやGoogle等の検索エンジンの検索結果で上位にWebサイトが表示されるように様々な対策を講じることを意味します。検索エンジンは登録されているホームページを検索キーワードによって表示しますが、表示順位が上にある方が検索エンジン利用者の目につきやすく、訪問者も増え安定したアクセスが期待できます。これに対してサーチエンジンそのものを広告媒体と考えてユーザーのアクセスを確保するマーケティング手法をサーチエンジンマーケティング（SEM：Search Engine Marketing）といいます。
SEO(検索エンジン最適化）のメリット
検索エンジン利用者をターゲットに絞ったホームページ作りにより、高い集客効果があることが最大のメリットだと言えます。
検索エンジンの上位表示を確保することでその会社への信頼感や安心感等を与えることによって、高いブランド認知効果を期待出来ます。即時での効果は得られないとしても長期的に運用を行う事により、安定した集客が可能となります。さらに検索連動型広告とSEOを併用すれば、検索結果上で自社サイトへのリンク及びキャッチコピーが複数違う場所に数多く露出することが可能なり、集客力が飛躍的に上昇します。

SEO対策の必要性

インターネット利用者(インターネットユーザー)に見てもらえなければ何も始まりません
膨大に存在するホームページの中から御社のホームページをユーザーに見てもらう為には、YahooやGoogleで上位表示される事が不可欠です。
インターネットユーザーの大半は、検索エンジンを使って、様々なサービスや情報を提供しているウェブサイトを探しています。ということは、膨大に存在するウェブサイトの中で御社様のウェブサイトが検索エンジンに出て来なければ、まさしく無人島にお店を開くような状態になるのです。検索サイトにおける上位サイトは高感度を上げる効果や安心感という期待感を与える効果があると考えられ、ホームページにアクセスしてもらうためには、検索エンジンの検索結果で上位表示される必要があるわけです。検索エンジン利用者が入力するキーワードに沿ったホームページ作りが必要になってきます。

ホームページ制作・プロモーションに関するお問合せ

株式会社ランチボックス
〒815-0082　福岡県福岡市南区大楠3-17-29
TEL:092(534)7088 / E-mail:info@lunch-style.com
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